Rhiannon Evans

New Ground Logo

LOGO

When starting the design work, Aubre Robinson created the logo. Using our chosen color palette and fonts, which can be seen below, she created this logo after a few designs were re-worked to this final one.

If given the opportunity, we would've continued to develop this further.

Original sketches and ideas can be seen below.

Aubre stated: "For this logo I wanted to go for a natural/nature look that went with the composting company idea. I picked the sprouting leaves as a symbol to signify the growing of the business New Ground."

New Ground Logo Sketches

New Ground Original Logo Ideations

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MAP DESIGN

Upon further development, we realized we would need a map to show where these "compost bins" would be potentially placed around campus for students, faculty, and the community to use. Maggie Young took the original campus map, and went in one by one placing new designed compost markers around the map where she knew people either frequented the most or where there was already a trash bin. This surprisingly took a lot more work than one might think.

Maggie stated: "For finalizing the map, I [used] the legend that was used for the bus stops and parking lots [as the base map] then added compost [markers] to the legend. For the compost icon for the legend and map, I used a green from the logo, but that didn't pop enough against the map. [I] changed the icon to orange and made the map black and white [to help the compost icons stand out more].

New Ground Campus Map with Compost Markings

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CAMPAIGN AD POSTERS

Finally, we needed to work on how we would get an audience's attention, so I designed the campaign posters. I wanted to again embrace the fact that we would be helping out our community farmers and because of this we would be bringing back fresh produce on a community basis. I wanted to keep the posters "fresh" and this would take the majority of the "fresh" color palette that we chose.

Not only were the campaign posters supposed to attract the farming community, but the Fredonia community as a whole. It was to get the attention and inspire those living around fredonia to start to participate and be more involved. I wanted to appeal to the eye of everyone.

Also below are the original sketching process I went through before deciding on a final digital design.